Welcome. If you've landed here, you're probably wondering: who is this guy, and why should I read his blog?
Fair question. Let me introduce myself properly.
The Short Version
I'm Fabio Andreatta. Swiss-born, now living in Friesland, the Netherlands, with my wife and two kids. I'm an entrepreneur, web designer, investor, former commercial sailing skipper, and a lifelong Bitcoin advocate.
I run StudioFab.nl — a web design studio helping freelancers and small businesses get online with modern, affordable websites. It's my main focus right now, and I love it.
But that's just one piece. I've built and co-founded several projects over the years — from Beer of Satoshi (yes, a Bitcoin beer) to investment communities like Wohnzimmer and Fabulous 21, to Bitcoin Friesland where we're pushing real Bitcoin adoption in the region.
If you want the full picture, keep reading.
Growing Up Swiss
I grew up in Switzerland — a country that teaches you precision, reliability, and an almost allergic reaction to mediocrity. My family wasn't in tech or business. I just always had this pull toward building things and figuring out how systems work.
I studied IT at FHNW (University of Applied Sciences Northwestern Switzerland), which gave me a solid technical foundation. But honestly, the most important thing I learned there wasn't code — it was how to think about problems systematically.
After university, I worked at some incredible companies. Nespresso taught me about brand premium and customer experience — how a simple product, presented beautifully, can command extraordinary loyalty. LEGO showed me the power of community and creativity at scale. These were great jobs with great teams, but somewhere in the back of my mind, I always knew I'd end up building my own things.
The Sea Called
In my mid-twenties, I did something most people thought was genuinely crazy: I left everything — the stable job, the comfortable Swiss life, the career trajectory — to become a commercial skipper on traditional sailing ships.
For four years, I navigated 40-meter, 300-ton vessels across the North Sea, the Wadden Sea, and beyond. These weren't luxury yachts. They were working ships — traditional tall ships with paying guests, corporate groups, and school classes. As skipper, I was responsible for everything: navigation, weather routing, crew management, safety, guest experience, and the vessel itself.
I learned more about leadership, risk, and decision-making on those ships than in any classroom or boardroom. When you're responsible for 40 people in a Force 8 gale at 3 AM, you learn very quickly what matters and what doesn't. You learn to make decisions with incomplete information. You learn that your crew's trust is earned through competence and consistency, not titles. And you learn a deep, bone-level respect for forces bigger than yourself.
That experience fundamentally shaped who I am. To this day, I approach every business decision the way I approached navigation: plan carefully, prepare for the worst, act decisively, and always — always — respect the risk.
Into the Crypto World
When I came back to land, I dove into the crypto world. It was 2017, the space was exploding, and I was fascinated by the intersection of technology, money, and community.
I became Head of Community at Bake (formerly Cake DeFi), where I spent four years building and managing one of the largest crypto communities in the space — hundreds of thousands of members across Telegram, Discord, social media, and live events.
That role taught me everything about building trust at scale. When people's money is on the line, they need to feel heard, informed, and respected. I learned to communicate complex financial concepts simply, handle crises transparently, create content that educates rather than hypes, and build genuine relationships in a digital environment. These skills transfer directly to everything I do today — from client communication at StudioFab to building local Bitcoin communities.
Building StudioFab.nl
In 2025, I launched StudioFab.nl. I'd been designing websites on the side for years — first for friends, then for their businesses, then through word-of-mouth referrals. And I kept seeing the same problem over and over.
Freelancers and small businesses in the Netherlands and DACH region desperately needed professional websites. But their options were terrible: pay an agency €5,000+ and wait months, try to DIY it on Wix or Squarespace and end up with something that looks amateur, or just not have a website at all and rely entirely on social media.
I knew I could do better. So I built a studio around three principles: speed (most sites delivered in under 5 days), affordability (starting from €499), and personal service (you work directly with me, not a project manager who doesn't understand design).
Over 50 projects later, I haven't looked back. My clients are yoga teachers, photographers, consultants, coaches, tradespeople, restaurants, and small shops — real people building real businesses who just need a great website without the agency overhead.
The Other Projects
StudioFab is my day-to-day, but I've always been a serial builder. Here's what else I'm involved in:
- [Beer of Satoshi](https://beerofsatoshi.com) — A craft beer brand you can buy with Bitcoin. Because why not combine two of the best things in life?
- [Fabulous 21](https://fabulous21.com) — An investment community focused on long-term wealth building. We share strategies, discuss markets, and keep each other accountable.
- [Wohnzimmer](https://wohnzimmer.io) — A German-language community for investors and entrepreneurs. Think of it as a digital living room for people who want honest conversations about money and business.
- [Bitcoin Friesland](https://bitcoinfriesland.com) — My local passion project. We're building real Bitcoin adoption in Friesland — getting local businesses to accept it, educating the community, and proving that peer-to-peer money works in practice, not just in theory.
My newest ventures are close to my heart. [Unfiltered Advice](https://unfilteredadvice.nl) is a 1-on-1 personal strategy advisory — real conversations about money, business, tech, health, and life direction. Not coaching, not therapy. Just the kind of direct, connected-the-dots advice I've been giving people for free for years, now as a proper service. And [The Clarity Map](https://getclaritymap.com) is the entry point — a €19 personalized life and career mapping report I build from your answers to deep questions. Every single one is personally reviewed by me.
Each of these projects teaches me something different. And many of those lessons end up on this blog.
Why This Blog Exists
I think about a lot of things. Investing, Bitcoin, entrepreneurship, web design, health, sailing, technology, life as an expat in the Dutch countryside. For years, I kept all of this in my head — or scattered across tweets, Telegram messages, and conversations with friends.
That's not enough anymore. I want a place to think out loud, to share what I'm learning, and to connect with people who are curious about the same things. This blog is that place.
Here's what you can expect:
- Web Design & Digital Business — Practical advice for freelancers and SMEs who want to grow their online presence. No jargon, no upselling. Just what actually works based on 50+ client projects.
- Bitcoin & Crypto — My honest take on the market, portfolio strategy, and why I've held Bitcoin through every crash since 2017. I'll share the reasoning, not just the conclusion.
- Investing — Portfolio allocation, emotional control, and the principles I've learned from a decade of investing across stocks, crypto, gold, and real estate. Not financial advice — just my experience laid bare.
- Entrepreneurship — What it's actually like to start and run businesses. The wins, the failures, the uncomfortable in-between. No highlight reel.
- Sailing — Stories from the sea, and what maritime life teaches you about leadership, risk, and staying calm under pressure.
- Health & Wellbeing — My protocols for staying sharp: training, nutrition, supplements, recovery, and mental health. What I've experimented with and what actually moved the needle.
- Life in Friesland — Because moving from Switzerland to the flattest, windiest, most beautiful corner of the Netherlands is its own kind of adventure. And there's a lot to say about it.
What This Blog Is NOT
Let me be clear about a few things.
This isn't a get-rich-quick scheme. I won't sell you a course or promise 100x returns. I'm not a licensed financial advisor, and nothing here is personalized advice. If you make investment decisions based on what some guy on the internet writes, that's on you.
This also isn't a polished corporate content machine. I write these posts myself, and I write about what genuinely interests me. Some posts will be practical guides. Others will be personal reflections. The connecting thread is honesty — I'll share what I actually do, not what sounds good on a LinkedIn carousel.
You can take what's useful and leave the rest. And if you want something more personal — a real conversation about where you're stuck and what to do next — that's what Unfiltered Advice is for. Or if you want to start smaller, The Clarity Map gives you a personalized roadmap for €19.
Let's Connect
If any of this resonates, stick around. New posts will come when I have something genuinely worth sharing.
You can find me on X, Instagram, YouTube, Telegram, and LinkedIn. I'm most active on X and Telegram, and I genuinely enjoy the conversations that happen there.
And if you're a freelancer or small business owner who needs a website — you know where to find me: StudioFab.nl. I'd love to help you build something great.
Thanks for being here. Let's go.
— Fabio